Critical Concepts in Sustainable Destination Management and Marketing

02.09.2024 - 02.02.2025

Time of occurrence

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Credits

4 ECTS (105 hours)

Form of study

Entirely web-based

Location

Veebis

Fee

320 EUR

Teachers

Alastair Maclean Morrison

Study group

Social and behavioural sciences n.e.c.

Program language

English

Purpose:

Within the framework of the course, cross-disciplinary sustainable destination management competencies are developed. The course provides an overview of how to direct destination development processes in a changed world in such a way that all parties benefit to the maximum and the environment does not suffer.

Target group:

Employees/specialists of destination management and marketing organizations, city/municipality/municipality managers and specialists, sustainable development specialists, leaders of tourism and local community NGOs, graduates of the first level of higher education (tourism majors and others), members of professional associations, entrepreneurs, guides, cultural organizers.

Additional information

Outcome:

Upon the completion of the course the student:
1) defines and explain the characteristics of a destination;
2) describes the roles of destination management;
3) categorizes the stakeholders in destination management;
4) explains the 10 As of successful destinations;
5) analyses the uniqueness of destination management and marketing;
6) explains the principles of destination governance and stewardship;
7) describes the types of destination management organizations at different geographic levels.

Starting conditions:

English language level at least B2.

Teachers:

Alastair Maclean Morrison - PhD, Principal Researcher at the University of Greenwich (UK) and Emeritus Professor of Tourism and Hospitality Business at Purdue University (USA). Professor Morrison has published nearly 300 research articles, several textbooks and voluminous books on tourism marketing, development, tourism systems and destination management. He is one of the most prolific contributors in the world to the academic journals in tourism and hospitality management. He has published approximately 300 academic articles and conference proceedings, as well as over 50 research monographs related to marketing and tourism. He is the author of several books on tourism marketing and development. Professor Morrison has consulted several destinations in the world on management in hospitality and tourism. He has received teaching awards in universities all over the world. Stanford University placed Professor Morrison among the Top 2% of World Scientists in 2022.

Content:

Topic	Credit	Lectors
1. Quality of life and well-being of destination residents. Product development for destinations.	21
2. Introduction to destination management and sustainable destination management. Destination sustainability and social responsibility.	21
3. Destination collaboration and stakeholders. Visitor management.	21
4. Destination marketing planning. Destination integrated marketing communications.	21
5. Measuring and evaluating destination success.	21

Price info:

No VAT will be added.

Location info:

Studies and teaching takes place online.

Learning environment:

Studies and teaching takes place online.

Schedule and further information:

In the autumn semester 2024, according to the lesson plan of advanced studies.

Requirements to complete:

Students are required to attend all online lectures.

Outcome method:

non-differentiated (pass, fail, not present)

Grading method:

The homework will include two parts, both will result in class presentations: 1) group project on DM&M in an Estonian destination (or Baltics), with group presentation near end of course; and 2) individual presentations on a specific theme/topic related to DM&M (of about 15 minutes) taken from MMTD3 book.

Grading criteria:

Minimum level 60% of total marks available. The students are required to attend all web lectures. Class participation will represent 25% of the total marks; thus active participation in class discussions is expected of every student. Students are expected to read the book chapters assigned from MMTD3

Document to be issued:

Certificate of completion

Tax refund:

Yes

Registration information:

Registration until 21.08.2024

Registration deadline:

21.08.2024

Additional information:

Kristel Teearu, kristel.teearu@ut.ee, +372 +372 445 0546

Program code:

SVPC.TK.226