Sustainable Destination Management

02.09.2024 - 29.06.2025

Time of occurrence

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More information

Credits

20 ECTS (520 hours)

Form of study

Partially web-based

Location

Pärnu

Fee

1700 EUR

Teachers

Alastair Morrison, PhD, Principal Researcher at the University of Greenwich (UK) and Emeritus Professor of Tourism and Hospitality Business at Purdue University (USA). Professor Morrison has published nearly 300 research articles, several textbooks and voluminous books on tourism marketing, development, tourism systems and destination management.

Melanie Kay Smith, PhD (urban culture planning), guest lecturer at UT Pärnu College

Margrit Kärp, MBA (service design and management), junior lecturer of spa management at TU Pärnu College 0.2 k

Tiit Kask, MSc, exhibition development manager of the Pärnu Museum and an expert in the history of the resort, whose main research areas are the history of the resort and the development of tourist destinations and sense of place. He has been a long-term guest lecturer in the Nature Tourism curriculum at the University of the Earth. The first laureate of the Estonian tourism promoter of the year tourism promotion award.

Ene Reedi, MBA, service designer, trainer, tourism vocational teacher, alumnus of the service design and management curriculum of the University of Tartu. He has been involved in the development of tourism in South Estonia, managed various foundations, worked with both domestic and international tourism development projects in Estonia (e.g. LEADER action groups and National Geographic cooperation project "Life on the border of two worlds", Via Hanseatica, Riverways, Garden Pearls, etc.). He currently works as a vocational teacher of tourism and service design at Tartu Applied College.

Marit Piirman, MBA, junior lecturer of tourism services at TU Pärnu College, doctoral candidate in Human Geography and Regional Planning at the University of Tartu

Study group

Hotel, restaurants and catering

Program language

Estonian

Purpose:

...

Target group:

Employees/specialists of destination management and marketing organizations, city/municipality/municipality managers and specialists, sustainable development specialists, leaders of tourism and local community NGOs, graduates of the first level of higher education (tourism majors and others), members of professional associations, entrepreneurs, guides, cultural organizers.

Additional information

Outcome:

...

Starting conditions:

1) bachelor's degree or applied higher education; 2) English language skills at B1 level; 3) recommended previous work experience in the tourism sector.

Teachers:

Alastair Morrison, PhD, Principal Researcher at the University of Greenwich (UK) and Emeritus Professor of Tourism and Hospitality Business at Purdue University (USA). Professor Morrison has published nearly 300 research articles, several textbooks and voluminous books on tourism marketing, development, tourism systems and destination management.

Melanie Kay Smith, PhD (urban culture planning), guest lecturer at UT Pärnu College

Margrit Kärp, MBA (service design and management), junior lecturer of spa management at TU Pärnu College 0.2 k

Tiit Kask, MSc, exhibition development manager of the Pärnu Museum and an expert in the history of the resort, whose main research areas are the history of the resort and the development of tourist destinations and sense of place. He has been a long-term guest lecturer in the Nature Tourism curriculum at the University of the Earth. The first laureate of the Estonian tourism promoter of the year tourism promotion award.

Ene Reedi, MBA, service designer, trainer, tourism vocational teacher, alumnus of the service design and management curriculum of the University of Tartu. He has been involved in the development of tourism in South Estonia, managed various foundations, worked with both domestic and international tourism development projects in Estonia (e.g. LEADER action groups and National Geographic cooperation project "Life on the border of two worlds", Via Hanseatica, Riverways, Garden Pearls, etc.). He currently works as a vocational teacher of tourism and service design at Tartu Applied College.

Marit Piirman, MBA, junior lecturer of tourism services at TU Pärnu College, doctoral candidate in Human Geography and Regional Planning at the University of Tartu

Price info:

VAT will not be added.

Location info:

Pärnu maakond UT Pärnu College, Ringi 35 and online Zoom classroom

Learning environment:

Studies and teaching takes place in appropriate classrooms, which have the required teaching equipment and meet the health and safety requirements.

Schedule and further information:

The micro-degree program consists of subjects:
SVPC.02.079 Critical Concepts in Sustainable Destination Management and Marketing (4 ECTS)
SVPC.02.078 Formation of the Destination and Sense of the Place (4 ECTS)
SVPC.02.054 Service Design (4 ECTS)
SVPC.02.074 Wellness Destination Management (4 ECTS)
SVPC.02.071 Sustainable Development and Wellness (4 ECTS)

Teaching takes place partly in English and partly in Estonian.
Lectures are held once a month from Sunday to Tuesday, if possible on consecutive days.

Requirements to complete:

Proposals for more sustainable development and management of the existing destination, presented as a written work.
A UT digital certificate will be issued to those who have passed the micro-degree program 100%. In case of partial completion of the micro-degree program, UT will issue a digital certificate for the completed subjects.

Document to be issued:

Certificate of completion/Certificate of attendance

Tax refund:

Yes

Registration information:

Registration until 21.08.2024.

Registration deadline:

21.08.2024

Additional information:

Kristel Teearu, kristel.teearu@ut.ee, +372 +372 445 0546

Program code:

SVPC.TK.219