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Faculty of Arts and HumanitiesDean's Office, Faculty of Arts and HumanitiesJakobi 2, r 116-121 51005 Tartu linn, Tartu linn, Tartumaa EST0Institute of History and ArchaeologyJakobi 2 51005 Tartu linn, Tartu linn, Tartumaa EST0Institute of Estonian and General LinguisticsJakobi 2, IV korrus 51005 Tartu linn, Tartu linn, Tartumaa EST0Institute of Philosophy and SemioticsJakobi 2, III korrus, ruumid 302-337 51005 Tartu linn, Tartu linn, Tartumaa EST0Institute of Cultural ResearchÜlikooli 16 51003 Tartu linn, Tartu linn, Tartumaa EST0Institute of Foreign Languages and CulturesLossi 3 51003 Tartu linn, Tartu linn, Tartumaa EST0School of Theology and Religious StudiesÜlikooli 18 50090 Tartu linn, Tartu linn, Tartumaa EST0Viljandi Culture AcademyPosti 1 71004 Viljandi linn, Viljandimaa EST0Professors emeriti, Faculty of Arts and Humanities0Associate Professors emeriti, Faculty of Arts and Humanities0Faculty of Social SciencesDean's Office, Faculty of Social SciencesLossi 36 51003 Tartu linn, Tartu linn, Tartumaa EST0Institute of EducationJakobi 5 51005 Tartu linn, Tartu linn, Tartumaa EST0Johan Skytte Institute of Political StudiesLossi 36, ruum 301 51003 Tartu linn, Tartu linn, Tartumaa EST0School of Economics and Business AdministrationNarva mnt 18 51009 Tartu linn, Tartu linn, Tartumaa EST0Institute of PsychologyNäituse 2 50409 Tartu linn, Tartu linn, Tartumaa EST0School of LawNäituse 20 - 324 50409 Tartu linn, Tartu linn, Tartumaa EST0Institute of Social StudiesLossi 36 51003 Tartu linn, Tartu linn, Tartumaa EST0Narva CollegeRaekoja plats 2 20307 Narva linn, Ida-Virumaa EST0Pärnu CollegeRingi 35 80012 Pärnu linn, Pärnu linn, Pärnumaa EST0Professors emeriti, Faculty of Social Sciences0Associate Professors emeriti, Faculty of Social Sciences0Faculty of MedicineDean's Office, Faculty of MedicineRavila 19 50411 Tartu linn, Tartu linn, Tartumaa ESTInstitute of Biomedicine and Translational MedicineBiomeedikum, Ravila 19 50411 Tartu linn, Tartu linn, Tartumaa ESTInstitute of PharmacyNooruse 1 50411 Tartu linn, Tartu linn, Tartumaa ESTInstitute of DentistryL. Puusepa 1a 50406 Tartu linn, Tartu linn, Tartumaa ESTInstitute of Clinical MedicineL. Puusepa 8 50406 Tartu linn, Tartu linn, Tartumaa ESTInstitute of Family Medicine and Public HealthRavila 19 50411 Tartu linn, Tartu linn, Tartumaa ESTInstitute of Sport Sciences and PhysiotherapyUjula 4 51008 Tartu linn, Tartu linn, Tartumaa ESTProfessors emeriti, Faculty of Medicine0Associate Professors emeriti, Faculty of Medicine0Faculty of Science and TechnologyDean's Office, Faculty of Science and TechnologyVanemuise 46 - 208 51003 Tartu linn, Tartu linn, Tartumaa ESTInstitute of Computer ScienceNarva mnt 18 51009 Tartu linn, Tartu linn, Tartumaa ESTInstitute of GenomicsRiia 23b/2 51010 Tartu linn, Tartu linn, Tartumaa ESTEstonian Marine Institute0Institute of PhysicsInstitute of ChemistryRavila 14a 50411 Tartu linn, Tartu linn, Tartumaa EST0Institute of Mathematics and StatisticsNarva mnt 18 51009 Tartu linn, Tartu linn, Tartumaa EST0Institute of Molecular and Cell BiologyRiia 23, 23b - 134 51010 Tartu linn, Tartu linn, Tartumaa ESTTartu ObservatoryObservatooriumi 1 61602 Tõravere alevik, Nõo vald, Tartumaa EST0Institute of TechnologyNooruse 1 50411 Tartu linn, Tartu linn, Tartumaa ESTInstitute of Ecology and Earth SciencesJ. Liivi tn 2 50409 Tartu linn, Tartu linn, Tartumaa ESTProfessors emeriti, Faculty of Science and Technology0Associate Professors emeriti, Faculty of Science and Technology0Institute of BioengineeringArea of Academic SecretaryHuman Resources OfficeUppsala 6, Lossi 36 51003 Tartu linn, Tartu linn, Tartumaa EST0Area of Head of FinanceFinance Office0Area of Director of AdministrationInformation Technology Office0Administrative OfficeÜlikooli 17 (III korrus) 51005 Tartu linn, Tartu linn, Tartumaa EST0Estates Office0Marketing and Communication OfficeÜlikooli 18, ruumid 102, 104, 209, 210 50090 Tartu linn, Tartu linn, Tartumaa EST0Area of RectorRector's Strategy OfficeInternal Audit OfficeArea of Vice Rector for Academic AffairsOffice of Academic AffairsUniversity of Tartu Youth AcademyUppsala 10 51003 Tartu linn, Tartu linn, Tartumaa EST0Student Union OfficeÜlikooli 18b 51005 Tartu linn, Tartu linn, Tartumaa EST0Centre for Learning and TeachingArea of Vice Rector for ResearchUniversity of Tartu LibraryW. Struve 1 50091 Tartu linn, Tartu linn, Tartumaa EST0Grant OfficeArea of Vice Rector for DevelopmentCentre for Entrepreneurship and InnovationNarva mnt 18 51009 Tartu linn, Tartu linn, Tartumaa EST0University of Tartu Natural History Museum and Botanical GardenVanemuise 46 51003 Tartu linn, Tartu linn, Tartumaa EST0International Cooperation and Protocol Office0University of Tartu MuseumLossi 25 51003 Tartu linn, Tartu linn, Tartumaa EST0
Digital Product Management
On-site in Tartu 31 July - 10 August 2023, NEW!
This course provides an introduction to digital product management. We begin with the business model of a digital product, discuss how to come up with ideas and innovate digital products, learn about customers’ needs via user research, manage requirements and work with the concept of MVP, how to do user testing, manage the product roadmap, manage risks, and discuss product metrics.
We combine theory, case studies, and a project assignment to learn about digital product management. Upon completing this course, you will know more about how to understand, analyze, and develop a business model for a digital product, become aware of the different stages in digital product management, and be introduced to the different aspects a digital product manager works with.
The course can be taken on-site. We have a lecture and discussions in the morning session. Afternoon sessions are dedicated to self-study and project work.
| Focus area: | Computer Science | Coordinating unit at UT |
Institute of Computer Science |
| Study Field: | Software Engineering, Innovation and Technology Management | Course Leader | Kateryna Kubrak, PhD student |
| Format | On-site in Tartu | Location | Tartu, Estonia |
| Course dates: | 31 July -10 August 2023 | Apply by: | 30 April 2023 |
| ECTS: | 3 | Fee: | 500 € |
| Study group | MA, advanced BA | Language | English |
Application is closed.
1-9 August 2023
All lectures start at 10:00 and finish by 13:00. Afternoons are dedicated to group work.
Tuesday, 1 August
- Introduction to Digital Product Management
- What is digital product management?
- What does a digital product manager do?
- Business Models I
- Value proposition canvas (customer segments, value proposition)
Wednesday, 2 August
- Business Models II
- Components of the business model canvas: key activities, key partners, key resources, channels, cost structure, revenue streams
Thursday, 3 August
- User Research & Ideation
- Why do user research?
- What methods of user research can be used to get insights into the product's potential users?
- How to come up with ideas for digital product features?
Friday, 4 August
- User Experience (UX)
- How to map the user's experience with a digital product?
- How to develop a digital product following UX heuristics and avoiding dark patterns?
- Requirements
- How to formulate the requirements for the digital product with user stories?
- How to formulate acceptance criteria for the user stories?
Monday, 7 August
- Minimum Viable Product (MVP)
- How can doing an MVP save time and money?
- What types of MVP can be used for a digital product?
- How to prioritize features that will be included in the MVP?
Tuesday, 8 August
- User Testing
- Why and how to do user testing?
- What methods of user testing can be used?
- Risk Management
- Why is it important to manage risks before the launch of the product?
- How to compose an actionable risk management document?
- Roadmap
- How to outline the development of the product in the future?
Tuesday, 9 August
- Metrics
- How to measure the success of the digital product with actionable product metrics?
Wednesday, 10 August
- Group project presentations.
The students will be divided into groups of 3-4 to work on a group project. The aim of the group work is to develop an idea for a digital product based on theoretical materials. The students will have a chance to choose one of three cases (traveling, financial, crowd-data) and develop a digital solution for it. The lecturers will be available for consultation during the week (times to be announced). The deliverable of the group work will be a presentation of the digital product that should contain the following:
- Basic business model canvas for the product
- User research plan
- Description of the features included in the minimum viable product
- 12-month roadmap for the digital product
- Risk management document
- (Optional) Visual wireframes or mockups of the digital product
Minimum number of participants: 10
- Online application form
- Motivation letter that includes answers to the following questions (1 page max):
- Why do you want to learn more about digital product management?
- What topic from the course schedule are you most interested in?
- How do you hope to use the knowledge in the future?
PS: Only complete applications including all annexes submitted by the deadline will be considered for selection.
Students completing the course will:
- Be able to understand, analyze, and develop a business model (using the business model canvas) for a digital product.
- Gain a basic understanding of how to successfully manage a digital product.
- Gain a good understanding of different disciplines related to digital product management (such as user experience, risk management, internal and external communications, road mapping, and release planning).
Two weeks prior to the start of the programme an information file will be sent to all participants. This file contains the daily schedule and relevant contact information of the programme managers.
Students are responsible for their travel, accommodation and travel insurance (visa arrangements if needed) from their home country to Tartu and back to their home country. It is recommended to visit the Tartu Welcome Centre website and arrival and housing section to find accommodation opportunities.