EST
Chair of Marketing
EST
Kristian Pentus
MA (Economics and Business Administration)
Head of Chair, Junior Lecturer in Marketing
CV in Research Information System
Research interests:
- neuromarketing
- consumer behaviour
- eye tracking research
- emotion masurement research
- package design research
- artificial intelligence in marketing
- tv advertisement research
Liudmyla Dorokhova
cand (Pharmaceutical Sciences)
Visiting Professor 0.25 p
CV in Research Information System
Research interests:
- consumer behaviour
- consumer choice
- decision-making models
Andres Kuusik
PhD (Economics and Business Administration)
Professor of Marketing
CV in Research Information System
Research interests:
- brand management
- creating and measuring brand value
- place branding for startups
- customer loyalty
- neuromarketing
- commercialization of research
Helena Saar
MA (Marketing)
Visiting Lecturer 0.3 p
Tanel Mehine
MA (Economics and Business Administration)
Junior Lecturer in Marketing
CV in Research Information System
Research interests:
- consumer behavior
- neuromarketing
- digital Marketing
- web page usability test
Kerli Ploom
MA (Economics and Business Administration)
Junior Lecturer in Marketing
+372 737 6321
CV in Research Information System
Research interests:
- consumer behavior
- neuromarketing
- international marketing
Yevheniia Baranovych
Neuromarketing Research Assistant 0.3 p
Narva mnt 18–2012
Karolin Ossip
NutriScore Research Assistant 0.3 p
Narva mnt 18–2012
